BBA · GROWTH, ANALYTICS, MARKETS & ENTREPRENEURSHIP
Your degree
has
a boarding pass.
Don't just study business — go build it. Three years, six countries, live ventures, and a path in International Business or Entrepreneurship.
GAME
'26
Six stamps. One unrepeatable career.
BUSINESS FOUNDATIONS
Building B2B business networks, understanding the GCC trade ecosystem, and luxury retail.
MARKETS & REVENUE
Asian financial hub strategies, tech startup ecosystem, and wealth management.
OPERATIONS & MARKETS
Emerging markets, deep-tech scalability, and building resilient SaaS infrastructure.
STRATEGY & FINANCE
Advanced manufacturing, Industry 4.0, and European supply chain optimization.
GLOBAL SPECIALISATION
Global finance, fintech innovation, and legacy brand transformation.
INDUSTRY LAUNCH
E-commerce ecosystems, hyper-scale manufacturing, and OEM/ODM strategies.
A boarding card per country. A new operating system per stamp.
Dubai
"Where ambition meets opportunity."
- Business lessons
-
- → Luxury retail & premium consumer markets
- → GCC trade and cross-border commerce
- → Building B2B business networks
- → Dubai D33 Economic Agenda
- Innovation
- Discover how the Dubai D33 Economic Agenda is driving innovation through smart cities, AI adoption, digital commerce, and global business transformation.
- Cultural immersion
- Experience Dubai's blend of global business excellence, innovation, and multicultural commerce.
- Leadership challenge
- Develop a market entry strategy aligned with the Dubai D33 vision and present a scalable regional expansion plan.
Singapore
"The city that runs on precision."
- Business lessons
-
- → Monetary policy & financial governance (MAS)
- → Capital markets & the Singapore Exchange (SGX)
- → FinTech innovation ecosystem
- → ASEAN market expansion strategies
- Innovation
- Explore Singapore's globally renowned FinTech ecosystem, digital banking innovation, venture capital landscape, and smart nation initiatives.
- Cultural immersion
- Experience Singapore's world-class innovation ecosystem, multicultural business environment, and urban excellence.
- Leadership challenge
- Develop an ASEAN expansion strategy and pitch it to a panel of venture capital and industry leaders.
India
"Where innovation becomes enterprise."
- Business lessons
-
- → India's $100B startup ecosystem
- → UPI & digital payment innovation
- → RBI FinTech regulatory framework (FinReg)
- → Venture capital & Series A fundraising
- Innovation
- India's leading technology hub driving AI, SaaS, deep tech, fintech, and digital transformation through a thriving startup ecosystem.
- Cultural immersion
- Experience India's startup capital through its thriving tech ecosystem, innovation hubs, and entrepreneurial culture.
- Leadership challenge
- Pitch a Series A investment proposal and develop a scalable strategy for building the next high-growth technology venture.
Germany
"Where Europe's financial future is shaped."
- Business lessons
-
- → European Central Bank & monetary policy
- → Global banking with Deutsche Bank
- → Financial risk management & capital markets
- → Frankfurt Stock Exchange ecosystem
- Innovation
- Explore Germany's growing FinTech ecosystem, digital banking transformation, real estate finance, and Europe's evolving financial technology landscape.
- Cultural immersion
- Experience Frankfurt's blend of financial excellence, German engineering precision, and Europe's international business culture.
- Leadership challenge
- Develop a cross-border investment and financial risk strategy, presenting solutions for sustainable growth in the European market.
United Kingdom
"Where academic excellence meets global business."
- Business lessons
-
- → Industry–academia collaboration
- → Global business strategy workshops
- → UK market dynamics & business environment
- → Applied research methodology
- Innovation
- Experience Birmingham City University's practice-led approach to innovation, combining academic research, industry collaboration, and real-world business problem solving.
- Cultural immersion
- Immerse yourself in the UK's diverse academic culture while engaging with global peers, faculty, and business professionals.
- Leadership challenge
- Develop a research-driven business solution for a global challenge and present evidence-based recommendations to academic and industry experts.
China
"Where the world's manufacturing meets the future of commerce."
- Business lessons
-
- → Canton Fair & global trade ecosystem
- → OEM/ODM manufacturing excellence
- → Cross-border e-commerce strategies
- → China market entry & international trade
- Innovation
- Explore China's advanced manufacturing ecosystem, digital commerce platforms, smart factories, and supply chain innovation driving global business.
- Cultural immersion
- Experience the dynamic business culture of Guangzhou, gaining first-hand exposure to one of the world's largest export and manufacturing hubs.
- Leadership challenge
- Develop a market entry strategy for China, integrating sourcing, manufacturing, and cross-border e-commerce to build a globally scalable business.
Transparent investment. Clear roadmap.
Expression of Interest
Profile Submission
Admissions Dialogue
Expert Interaction
Offer of Admission
Enrolment Confirmation
Taught by the people actually doing it.
Six gates. Six mindsets. One you on the other side.
- BBA GAME 🇦🇪 Dubai (DXB) Global Business Expansion BORDERLESS BUSINESS LEADER
- BBA GAME 🇸🇬 Singapore (SIN) Innovation Thinking INNOVATION ARCHITECT
- BBA GAME 🇮🇳 India (BLR) Entrepreneurial Mindset STARTUP BUILDER
- BBA GAME 🇩🇪 Germany (FRA) Financial Excellence DATA-DRIVEN DECISION MAKER
- BBA GAME 🇬🇧 United Kingdom (BHX) International Leadership RESEARCH-LED STRATEGIST
- BBA GAME 🇨🇳 China (CAN) Global Commerce Intelligence SUPPLY CHAIN INNOVATOR
Frequently Asked Questions
Everything you need to know about the Amity BBA Global Immersion Program.
What is the BBA Global Immersion Program?
It's a 3-year gamified BBA where your degree feels like a global adventure. Think "passport to leadership" — multiple countries, CXO classrooms, live business missions, and real-world levels instead of just lectures.
How is this different from a regular BBA?
Regular BBA = classroom + exams. BBA GAME = Built-in global immersions every semester, Live Labs, and a clear track from Semester 3.
What actually happens on an immersion — is it just tourism?
No. Each immersion is a 75-hour credited mission with company visits, CXO sessions, leadership challenges, and a mandatory report. You don't just visit — you work, pitch, and learn inside the ecosystem.
Who should actually join this program?
Anyone who finished Class 12 (any stream) with minimum 60% and has a passport (or is ready to get one). Ideal for students who want to live global business instead of just studying it.
Will I actually do real business stuff or is it all theory?
You'll run real revenue experiments, build your personal brand to 20K+ connections, create an MVP, and pitch to actual investors. The final semester is a full 10-credit industry launch or startup execution.
Are the international trips mandatory?
Yes. They are core credit courses, not optional tours. Missing those means missing credits.
Is this program only for commerce students?
Absolutely not. Students from Science and Humanities streams are welcome. Global business rewards curious minds, not just accountancy skills.
Do I need an international visa?
Yes. Host institutions or universities will assist you with the necessary documentation, but obtaining a student or tourist visa remains the student's responsibility.
Your passport to
global
leadership.
Three years from now, a customs officer will flip through your passport and ask one question: how did you get everywhere?