Develop a viable product
Research competitors and demand, assess suppliers, design packaging and model product costs.
Entrepreneurship / D2C Fellowship
The D2C Brand Fellowship
Build a direct-to-consumer brand through product development, customer acquisition and business operations, supported by practitioner mentoring and three business immersions.
12 weeksThree phases of venture building
₹1 lakhProgramme-provided operating capital
3 immersionsDelhi-NCR · Surat · Jaipur
1 ventureBuild and operate a D2C brand
THE PROGRAMME
A wider perspective.A practical focus.
The D2C Brand Fellowship is a 12-week venture-building experience. Participants work from product research and sourcing through launch, customer acquisition, fulfilment and investor readiness. Three phases combine weekly deliverables, practitioner reviews and on-ground market exposure. The programme provides ₹1 lakh in operating capital under its participation terms; business results depend on execution and market conditions.
LEARNING OUTCOMESWhat you’ll work
What you’ll work
towards.
Capabilities developed through the programme’s academic themes and applied learning.
Launch a digital storefront
Create brand assets, map the customer journey and build a working Shopify store.
Acquire and serve customers
Create and test advertising, manage orders and handle delivery and customer support.
Understand commercial performance
Track customer acquisition cost, order value, contribution margin, cash burn and customer lifetime value.
Plan growth and retention
Develop marketplace listings, quick-commerce plans and repeat-purchase journeys.
Present investor-ready evidence
Bring venture performance, financial projections and brand strategy into an investor data room and pitch.
CAREER RELEVANCEWho it suits.
Who it suits.
What you can apply.
Connect your current experience and ambitions with the practical capabilities developed through this programme.
Aspiring founders and students
Capabilities you develop
Validate a consumer-product idea and connect sourcing, product design and pricing.
How you can apply them
Develop a product shortlist, cost model and storefront for a new D2C venture.
Professionals moving into e-commerce
Capabilities you develop
Build skills in campaigns, marketplaces, fulfilment and customer retention.
How you can apply them
Operate a customer-acquisition funnel and track commercial performance across channels.
Business owners exploring direct sales
Capabilities you develop
Understand unit economics, repeat purchases and investor-ready business reporting.
How you can apply them
Assess a direct-to-consumer opportunity and prepare a growth plan supported by operating data.
These examples connect the published curriculum to practical work. Programme fit and formal eligibility are separate; career outcomes depend on your experience, performance and opportunities.
Discuss your career goalsBEYOND THE SYLLABUSFrom understanding
From understanding
to application.
Build and operate a venture, deploy programme-provided operating capital, work with practitioners and explore business ecosystems in Delhi-NCR, Surat and Jaipur.
Build, review, execute
Each week combines focused subject learning, implementation, mentor review and a tangible business deliverable.
Practitioner guidance
The source names Amrit Raj (e-commerce), Robert Schulz (entrepreneurship), Rashmi Mathur (finance and technology) and Dhiraj Bajaj (technology and AI). Confirm the cohort faculty roster.
Performance-based evaluation
Work is reviewed against store-launch progress, advertising returns, stock and fulfilment performance, customer revenue and business economics.
Continue your venture
The programme describes participant ownership of the brand and IP, a final investor panel and continuing access to the founder community. Confirm participation and ownership terms.
YOUR LEARNING SCHEDULEA clear path through
A clear path through
the programme.
Explore how the learning develops over time.
Weeks 1–4 · The Factory Floor
Research a product opportunity, plan sourcing and costs, build a Shopify store and prepare product compliance documentation. Delhi-NCR immersion explores sourcing and packaging.
Weeks 5–8 · The War Room
Create campaigns, acquire customers, fulfil orders and track cash flow and unit economics. Surat immersion connects the venture with manufacturing operations.
Weeks 9–12 · The Scale Engine
Explore marketplaces and quick commerce, build retention journeys and prepare an investor presentation. Jaipur immersion focuses on premium brand building.
INDUSTRY & GLOBAL EXPOSURE
Learning beyond the classroom
Three in-person business immersions: Delhi-NCR for sourcing and packaging, Surat for manufacturing and supply-chain operations, and Jaipur for premium brand development. Travel and accommodation inclusions and the precise attendance schedule should be confirmed with admissions.
BUILD YOUR PORTFOLIOProjects with
Projects with
practical purpose.
Assignments, labs and capstones described in the published programme.
Product & storefront
A product category, supplier shortlist, packaging and costing model, brand identity and operational Shopify store.
Customer acquisition & operations
An advertising creative library, live campaign reporting and an order-fulfilment workflow.
Financial & investor dashboard
A live P&L, unit-economics analysis, financial projections and an investor data room.
Expansion & retention
Marketplace listings, a quick-commerce rollout blueprint and automated customer-retention journeys.
Tools & frameworks
- Shopify
- Meta Ads Manager
- Amazon Seller Central & Flipkart
- Klaviyo / Wati
- Packaging CAD & bill of materials
- P&L, contribution margin, CAC, LTV & AOV
Career directions
- D2C entrepreneurship and brand operations
- E-commerce and marketplace management
- Performance marketing and customer acquisition
- Customer retention and commercial analytics
These are areas the learning can support, rather than promises of a role, promotion, placement or business outcome.
RECOGNITION OF YOUR LEARNING
Mark your achievement.
Fellowship completion & venture portfolio
The published page describes the venture and portfolio participants build, but does not specify a formal certificate title or award requirements. Ask admissions for confirmation.
Ask about award requirementsFEES & YOUR INVESTMENTPublished programme information
₹5,00,000 + GST as applicable
Published admission and tuition total: ₹5,00,000 + GST as applicable. A ₹500 application fee is listed separately. Tuition instalments are available. The source includes ₹1,00,000 operating capital within the Fellowship, rather than as an additional charge. Confirm the final payable amount, capital terms and immersion inclusions with admissions.
- Application
- ₹500 · paid when applying; listed separately from the programme total
- Admission
- ₹50,000 · on offer acceptance
- Tuition
- ₹4,50,000 · instalment options available
- Published programme total
- ₹5,00,000 + GST as applicable · admission and tuition
- Operating capital
- ₹1,00,000 provided as part of the Fellowship; not an additional programme charge
Before you enrol
Request the current fee schedule, payment terms, applicable taxes, refund policy and a written breakdown of programme inclusions.
YOUR ADMISSIONS JOURNEY
01
Share your interest
Submit your contact details, background and D2C ambitions through the enquiry form.
02
Discuss programme fit
Confirm your ability to commit to the venture build, weekly activities and three immersions.
03
Complete the application
Follow the admissions team’s application instructions and confirm the ₹500 application fee.
04
Review your offer
Review programme terms, capital arrangements and the fee schedule before accepting and paying the admission fee.
Details to confirm
with admissions.
- Confirm current cohort dates, weekly time commitment and delivery arrangements.
- Request the final fee schedule, application-fee treatment, GST, instalment terms and refund policy.
- Confirm capital allocation, permitted spending, settlement and venture/IP ownership terms.
- Check immersion travel and accommodation inclusions, faculty availability and certification details.
Programme content updated from supplied programme material. Fee and application information is available on the official programme page. Contact admissions for the current intake.
Ask about these detailsPROGRAMME QUESTIONSKnow what
Know what
to expect.
TAKE THE NEXT STEPLet’s talk
Let’s talk
about D2C Fellowship.
Discuss programme fit, learning commitments, the award and the next available cohort.
PROGRAMME GUIDANCEELIGIBILITY & FEESCOHORT INFORMATION
Start your enquiry
Your programme is already selected.